TY  - BOOK
AU  - MEHTA, SUBHASH C
TI  - Indian Consumers: Studies and Cases for Marketing Decisions
U1  - X:51.44 
PY  - 1973///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  -  CONSUMER RESEARCH
KW  -  ECONOMICS
KW  - INDIANA CONSUMER AND MARKETING OPPORTUNITIES
ER  -