TY  - BOOK
AU  - DHOLAKIA, NIKHILESH
AU  - BHANDARI , LABDHI
AU  - KHURANA Rakesh
TI  - Marketing Management
SN  - 0333902750
U1  - 658.8 
PY  - 1978///
CY  - delhi
PB  - Macmillan
KW  - MANAGEMENT
KW  -  MARKET SEGMENTATION
ER  -