TY  - BOOK
AU  - RAMASWAMY, V S
AU  - NAMAKUMARI, S
ED  - MACMILLAN PUBLISHERS INDIA LTD
TI  - MARKETING MANAGEMENT
PY  - 2013///
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LTD
KW  - MARKETING MANAGEMENT
ER  -