TY  - BOOK
AU  - KELLER, KEVIN LANE
AU  - JACOB, ISAAC
AU  - PARAMESWARAN, M G
TI  - Strategic Brand Management
SN  - 9788131756898
U1  - 658.4012 
PY  - 2011///
CY  - DELHI
PB  - PEARSON
KW  - Strategic planning	
KW  - Product management	
ER  -