TY  - BOOK
AU  - BOYD, HARPER W
AU  - STASCH, STANLEY F
AU  - WESTFALL, RALPH
TI  - Marketing Research: Text and Cases
PY  - 2001///
CY  - NEW DELHI
PB  - AITBS PUBLISHERS AND DISTRIBUTORS
KW  -  HUMANITIES AND SOCIAL SCIENCE
KW  - MARKETING RESEARCH
ER  -