TY  - BOOK
AU  - AAKER, DAVID A
AU  - MYERS, JOHN G
AU  - BATRA, RAJEEV
TI  - Advertising Management
SN  - 0876927908
PY  - 1992///
CY  - NEW DELHI
PB  - PRENTICE HALL OF INDIA
KW  - MANAGEMENT
KW  - ADVERTISING MANAGEMENT
ER  -