TY  - BOOK
AU  - WELLS, WILLIAM D
AU  - MORIARTY, SANDRA
AU  - BURNETT, JOHN
TI  - Advertising Principles and Practice
PY  - 2006///
CY  - SINGAPORE
PB  - PEARSON EDUCATION INC.
KW  -  MANAGEMENT
KW  - ADVERTISING PRINCIPLES
ER  -