TY  - BOOK
AU  - ETZEL, MICHAEL J
AU  - STANTON, WILLIAM J
AU  - WALKER, BRUCE J
TI  - Marketing 
SN  - 9780070151567
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  -  MANAGEMENT
KW  - MARKETING
ER  -