TY  - BOOK
AU  - ETZEL, MICHAEL J
AU  - STANTON, WILLIAM J
AU  - WALKER , BRUCE J
TI  - MARKETING: CONCEPTS AND CASES
SN  - 0070600902
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MANAGEMENT 
KW  -  MARKETING
ER  -