TY  - BOOK
AU  - BURGELMAN, ROBERT A
AU  - WHEELWRIGHT, STEVEN C
AU  - CHRISTENSEN, CLAYTON M
TI  - Strategic management: of technology and innovation
SN  - 9780070683419
U1  - 658.514 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Management
KW  -  NEW PRODUCTS- MANAGEMENT
KW  -  TECHNOLOGY INNOVATIONS- MANAGEMENT
KW  -  STRATEGIC MANAGEMENT
ER  -