TY  - BOOK
AU  - GREWAL, DHRUV
AU  - LEVY, MICHEAL
TI  - MARKETING
SN  - 9780070667112
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
KW  - MANAGEMENT 
KW  -  MARKETING BEHEVIOR
KW  -  DEVELOPING MARKETING STRATEGIES
KW  -  MARKETING ETHICS
ER  -