TY - BOOK AU - SHERLEKAR, S A AU - KRISHNAMOORTHI, R TI - MARKETING MANAGEMENT: concept and cases SN - 9789350970652 U1 - 658.8 PY - 2012/// CY - BOMBAY PB - HIMALYA PUBLISHING HOUSE KW - SALES MANAGEMENT KW - CASE STUDIES KW - MARKETING MANAGEMENT ER -