TY  - BOOK
AU  - NAIR, VINITH KUMAR
TI  - CASES IN SERVICES MARKETING
PY  - 2010///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  -  FINANCIAL SERVICES INDUSTRY --CASE STUDIES
KW  -  MARKETING --CASE STUDIES
KW  - MANAGEMENT
ER  -