TY  - BOOK
AU  - NARGUNDKAR, RAJENDRA
TI  - SERVICES MARKETING: TEXT AND CASES
PY  - 2010///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED
KW  -  SERVICE STRATEGY
KW  -  SEVEN P
KW  -  SERVICES MARKETING
KW  - MANAGEMENT
ER  -