TY - BOOK AU - WHITE, JON AU - MAZUR, LAURA TI - STRATEGIC COMMUNICATIONS MANAGEMENT: MAKING PUBLIC RELATIONS WORK SN - 0201593769 U1 - 659.2 PY - 1995/// CY - NEW YORK PB - ADDISON WESLEY PUBLISHING COMPANY KW - MANAGEMENT KW - CORPORATE IMAGE KW - COMMUNICATION IN MANAGEMENT ER -