TY  - BOOK
AU  - Zeithaml, Valarie A. ...[et. al.]
TI  - Services marketing : integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill Eduction ( India )
KW  - Management
KW  - Customer services
KW  - Marketing
KW  - Service industries -- Marketing
ER  -