TY  - BOOK
AU  - Kotler, Philip;
AU  -        Keller,  Kevin Lane, 1956                  
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services  Pvt Ltd.
KW  - Management
KW  - Marketing--Management
KW  - Marketing
KW  - Market surveys
ER  -