TY  - BOOK
AU  - Clow, Kenneth E
AU  - . Baack, Donald E.
TI  - Integrated advertising, promotion & marketing communications
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - Noida
PB  - Pearson India Education
KW  - Management
KW  - Advertising
KW  - Communication in marketing
ER  -