TY  - BOOK
AU  - Brafman, Ori and Brafman, Rom
TI  - SWAY: : the irresistible pull of irrational behavior
SN  - 9780385530606
SN  - 155.9'2 B
U1  - 155.9'2  
PY  - 2008///
CY  - New York
PB  - Crown business
KW  - Psycological aspects
KW  - lrrationalism
KW  - Stupidity
ER  -