TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Trimble, Chris
TI  - Reverse innovation : : create far from home, win everywhere
SN  - 9781422157640
U1  - 658.4063 
PY  - 2012///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Management
KW  - International business enterprises -- management -- case studies
KW  - Technological innovations -- managenent --- case studies
KW  - Strategic planning -- case studies
ER  -