TY  - BOOK
AU  - Dutta, Kirti
TI  - Brand management: principles and practices
SN  - 9780198069867
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Management
KW  - Marketing
KW  - Branding (Marketing)--Management
KW  - Product management
ER  -