TY  - BOOK
AU  - Aiiely Dan
TI  - : Predictably irrational:  the hidden forces that shape our decisions
SN  - 9780007368549
U1  - 153.83 
PY  - 2009///
CY  - London
PB  - Harper
KW  - Reasoning (Psychology)
KW  - Decision making
KW  - Economics--Psychological aspects
ER  -