TY  - BOOK
AU  - WELLS, WILLIAM D
AU  - MORIARTY, SANDRA
AU  - BURNETT, JOHN
TI  - Advertising: Principles And Practices
SN  - 9788131714140
U1  - 659.1 
PY  - 2006///
CY  - DELHI
PB  - PEARSON
KW  - ADVERTISING  MANAGEMENT
ER  -