TY  - BOOK
AU  - BAINES, PAUL
AU  - PAGE, KELLY
AU  - FILL, CHRIS
TI  - MARKETING
SN  - 9780198079446
U1  - 658.8 
PY  - 2013///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MANAGEMENT 
KW  -  RELATIONSHIP MARKETING
KW  -  DIGITAL MARKETING
ER  -