TY  - BOOK
AU  - KUMAR, S RAMESH
TI  - MARKETING AND BRANDING: THE INDIAN SCENARIO
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  -  MARKETING AND BRANDING
KW  -  PRODUCT MANAGEMENT
KW  -  MARKETING MANAGEMENT
KW  - MANAGEMENT
ER  -