TY  - BOOK
AU  - BAINES, PAUL
AU  - PAGE, KELLY
AU  - FILL, CHRIS
TI  - MARKETING
SN  - 9780198063308
U1  - BAI 
PY  - 2008///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  - MANAGEMENT
KW  -  STRATEGIC MANAGEMENT
KW  -  MARKETING COMMUNICATION
KW  -  MARKETING
ER  -