TY  - BOOK
AU  - ELLIOTT, RICHARD
AU  - PERCY, LARRY
TI  - STRATEGIC BRAND MANAGEMENT
SN  - 0195692284
U1  - 658.827 
PY  - 2007///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  -  STRATEGIC PLANNING
KW  -  PRODUCT MANAGEMENT
KW  -  STRATEGIC BRAND MANAGEMENT
ER  -