TY - BOOK AU - GAY, RICHARD AU - ESEN, RITA AU - CHARLESWORTH, ALAN TI - ONLINE MARKETING: a customer led approach SN - 9780199239009 U1 - 658.8 PY - 2007/// CY - NEW YORK PB - OXFORD UNIVERSITY PRESS KW - MANAGEMENT KW - CUSTOMER-LED APPROACH KW - ONLINE MARKETING ER -