TY  - BOOK
AU  - JETHWANEY, JAISHRI
AU  - JAIN, SHRUTI
AU  - JETHWANEY, JAISHRI; JAIN, SHRUTI
TI  - ADVERTISING MANAGEMENT: INCLUDES SALES PROMOTION
U1  - 659.1 
PY  - 2012///
CY  - NEW YORK
PB  - OXFORD UNIVERSITY PRESS
KW  -  SALES PROMOTION
KW  -  SALES
KW  - ADVERTISING
ER  -