TY  - BOOK
AU  - Keller, Kevin Lane, 1956-
AU  - Parameswaran, Ambi G.
AU  - Jacob, Isaac
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9789332542204
U1  - 658.827 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education
KW  - Management
KW  - 	 Brand name products -- Management
ER  -