TY  - BOOK
AU  - Heding, Tilde
AU  - Bjerre, Mogens
AU  - Knudtzen, Charlotte F.
TI  - Brand management : : mastering research, theory and practice
SN  - 9780367172589
U1  - 68.827 
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - Management
KW  - Branding (Marketing)
KW  - Brand name products--Management
KW  - Product management
ER  -