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Advertising and Promotion An Integrated Marketing Communications Perspective

by BELCH, GEORGE E | BELCH, MICHAEL A.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Malaviya National Institute of Technology (4)Call number: 659.1 BEL,Ed.5, ...

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Advertising And Promotion An Integrated Marketing Communications Perspective

by BELCH, E GEORGE | BELCH, MICHAEL A.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: 659.1 BEL,Ed.6.

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