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RURAL MARKETS UNDERSTANDING CONSUMER AND DEVLOPMENT ISSUES

by VELAYUDHAN , SANAL KUMAR | SRIDHAR , GUDA.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI EXCEL BOOKS 2010Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: VEL.

Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.

by Velayudhan,Sanal Kumar | Velayudhan, Sanal Kumar, 1955- | Sridhar, Guda | Indian Institute of Management, Khozhikode.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Excel Books, c2009Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: 658.8 VEL.

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