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Brand Position Strategies for Competitive Advantage

by SENGUPTA, SUBROTO.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 1999Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: 658.827 SEN.

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No cover image available
Brand Position Strategies Competitive Advantage

by SENGUPTA, SUBROTO.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: 658.827 SEN.

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