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Consumer behavior

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th. Four - color ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education, 2016Availability: Items available for loan: Malaviya National Institute of Technology (9)Call number: 658.8342 SCH, ... Not available: Malaviya National Institute of Technology: Checked out (1).

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Consumer behavior and marketing action

by Assael, Henry.

Edition: 6th. India edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi; Cengage Learning India, 1998Availability: Items available for loan: Malaviya National Institute of Technology (1)Call number: 658.8342 ASS.

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