000 00492pam a2200193a 44500
008 140414b2002 xxu||||| |||| 00| 0 eng d
020 _a9814126217
082 _a658.8
_bDAR
100 _aDARYMPLE, DOUGLAS J
245 _aMarketing Management
250 _a7th
260 _aNew York
_bJohn Wiley & Sons
_c2002
300 _a707p.
650 _aROLE OF MARKETING, MANAGEMENT
650 _aBRAND MANAGEMENT
690 _aMANAGEMENT
700 _aPARSONS, LEONARD J
942 _2ddc
_cBK
999 _c10431
_d10431