000			00578pam a2200205a 44500
008			140414b2001 xxu||||| |||| 00| 0 eng d
020			_a007047382X
020			_a9780070473829
082			_a659.1 _bBEL,Ed.5
100			_aBELCH, GEORGE E
245			_aAdvertising and Promotion _bAn Integrated Marketing Communications Perspective
250			_a5th
260			_aNew Delhi _bTata McGraw-Hill _c2001
300			_a795p.
650			_aINTEGRATED MARKETING COMMUNICATION
650			_aADVERTISING
690			_aMANAGEMENT
700			_aBELCH, MICHAEL A
942			_2ddc _cBK
999			_c10805 _d10805