| 000 | 00482pam a2200145a 44500 | ||
|---|---|---|---|
| 008 | 140414b2006 xxu||||| |||| 00| 0 eng d | ||
| 245 |
_aThe Service -Dominant Logic of Marketing _cedited by LUSCH, ROBERT F. ; VARGO, STEPHEN L. |
||
| 260 |
_aNew Delhi _bPrentice' Hall of India _c2006 |
||
| 650 | _a THE CENTRALITY OF RESOURCES | ||
| 650 | _a ALTERNATIVE LOGICS | ||
| 650 | _aMANAGEMENT | ||
| 690 | _aMANAGEMENT | ||
| 700 | _aLUSCH, ROBERT F. ; VARGO, STEPHEN L. | ||
| 906 | _a11290 | ||
| 999 |
_c10890 _d10890 |
||