000 00368pam a2200133a 44500
008 140414b2001 xxu||||| |||| 00| 0 eng d
082 _a658.827
_bSEN
100 _aSENGUPTA, SUBROTO
245 _aBrand Position
_bStrategies Competitive Advantage
_c
260 _aNew Delhi
_bTata McGraw-Hill
_c2001
650 _aBRAND POSITION
690 _aMANAGEMENT
906 _a12065
999 _c11629
_d11629