000 00376pam a2200145a 44500
008 140414b1996 xxu||||| |||| 00| 0 eng d
082 _bBAT
100 _aBATRA, R
245 _aAdvertising Management
_c
250 _a5 Ed.
260 _aNEW DELHI
_bPRENTICE HALL OF INDIA PRIVATE LIMITED
_c1996
650 _aADVERTISING MANAGEMENT
690 _aMANAGEMENT
906 _a51418
999 _c46862
_d46862