000 00511pam a2200205a 44500
008 140414b2011 xxu||||| |||| 00| 0 eng d
020 _a9788131756898
082 _a658.4012
_bKEL
100 _aKELLER, KEVIN LANE
245 _aStrategic Brand Management
250 _a3rd
260 _aDELHI
_bPEARSON
_c2011
300 _a695p.
650 _aStrategic planning
650 _aProduct management
690 _aMANAGEMENT
700 _aJACOB, ISAAC
700 _aPARAMESWARAN, M G
942 _2ddc
_cBK
999 _c47017
_d47017