000 00397pam a2200157a 44500
008 140414b2000 xxu||||| |||| 00| 0 eng d
100 _aBATRA, RAJEEV
245 _aAdvertising Management
_c
250 _aFIFTH Ed.
260 _anew delhi
_bprentic hall of india
_c2000
650 _aMANAGEMENT
690 _aMANAGEMENT
700 _aAAKER, DAVID A
700 _aMYERS, JOHN G
906 _a51911
999 _c47321
_d47321