| 000 | 00496pam a2200193a 44500 | ||
|---|---|---|---|
| 999 |
_c47461 _d47461 |
||
| 008 | 140414b1992 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0876927908 | ||
| 100 | _aAAKER, DAVID A | ||
| 245 | _aAdvertising Management | ||
| 250 | _a4... ed. | ||
| 260 |
_aNEW DELHI _bPRENTICE HALL OF INDIA _c©1992 |
||
| 300 | _axiii, 593 p. | ||
| 600 | _aMANAGEMENT | ||
| 650 | _aADVERTISING MANAGEMENT | ||
| 690 | _aMANAGEMENT | ||
| 700 | _aMYERS, JOHN G | ||
| 700 | _aBATRA, RAJEEV | ||
| 942 |
_2ddc _cBB |
||