000 00436pam a2200181a 44500
008 140414b2011 xxu||||| |||| 00| 0 eng d
100 _aAKER , DAVID A
245 _aMARKETING RESEARCH
_c
250 _a10 Ed.
260 _aNew Delhi
_bWiley India
_c2011
300 _a701p.
650 _a MARKETING RESEARCH
650 _aMANAGEMENT
690 _aMANAGEMENT
700 _aDAY , GEORGE S
700 _aKUMAR , V
906 _a57547
999 _c52021
_d52021