000 00359pam a2200145a 44500
008 140414b2007 xxu||||| |||| 00| 0 eng d
082 _a658
_bMUR
100 _aMURTHY S N
245 _aADVERTISING
_bAN IMC PERPECTIVE
_c
260 _aNEW DELHI
_bEXCEL BOOKS
_c2007
650 _aMANAGEMENT
690 _aMANAGEMENT
700 _aBHOJANNA , U
906 _a59227
999 _c53634
_d53634