000 00513pam a2200205a 44500
008 140414b2008 xxu||||| |||| 00| 0 eng d
020 _a9780198063308
082 _b658.8
_aBAI
100 _aBAINES, PAUL
245 _aMARKETING
260 _aNEW YORK
_bOXFORD UNIVERSITY PRESS
_c2008
300 _a859p.
600 _aMANAGEMENT
650 _a STRATEGIC MANAGEMENT
650 _a MARKETING COMMUNICATION
650 _a MARKETING
700 _aPAGE, KELLY
700 _aFILL, CHRIS
942 _2ddc
_cBK
999 _c54382
_d54382