000 00590pam a2200205a 44500
008 140414b2012 xxu||||| |||| 00| 0 eng d
082 _a659.1
_bJET
100 _aJETHWANEY, JAISHRI
245 _aADVERTISING MANAGEMENT
_bINCLUDES SALES PROMOTION
_cedited by JETHWANEY, JAISHRI; JAIN, SHRUTI
250 _a2nd
260 _aNEW YORK
_bOXFORD UNIVERSITY PRESS
_c2012
300 _a651p.
650 _a SALES PROMOTION
650 _a SALES
650 _aADVERTISING
690 _aMANAGEMENT
700 _aJAIN, SHRUTI
700 _aJETHWANEY, JAISHRI; JAIN, SHRUTI
942 _2ddc
_cBK
999 _c54618
_d54618