000 00434nam a22001697a 4500
008 141209b2001 xxu||||| |||| 00| 0 eng d
020 _a9789350515365
082 _a658.802
_bNIR
100 _aKumar,Niraj
245 _aMarketing communication theory and practice
260 _aNew Delhi
_bHimalaya publishing
_c2001
300 _a560 p.
600 _aManagement
650 _aCommunication
650 _aMarketing
942 _cBK
999 _c61727
_d61727