000 | 00434nam a22001697a 4500 | ||
---|---|---|---|
008 | 141209b2001 xxu||||| |||| 00| 0 eng d | ||
020 | _a9789350515365 | ||
082 |
_a658.802 _bNIR |
||
100 | _aKumar,Niraj | ||
245 | _aMarketing communication theory and practice | ||
260 |
_aNew Delhi _bHimalaya publishing _c2001 |
||
300 | _a560 p. | ||
600 | _aManagement | ||
650 | _aCommunication | ||
650 | _aMarketing | ||
942 | _cBK | ||
999 |
_c61727 _d61727 |