000 | 00571nam a22001937a 4500 | ||
---|---|---|---|
008 | 180205b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781259026812 | ||
082 |
_a658.8 _bZEI |
||
100 | _aZeithaml, Valarie A. ...[et. al.] | ||
245 | _aServices marketing : integrating customer focus across the firm | ||
250 | _a6th. | ||
260 |
_aChennai: _bMcGraw Hill Eduction ( India ), _c2013. |
||
300 | _axxxii,711p. | ||
600 | _aManagement | ||
650 | _aCustomer services. | ||
650 | _aMarketing. | ||
650 | _aService industries -- Marketing. | ||
942 |
_cBB _2ddc |
||
999 |
_c64934 _d64934 |