000 | 00531nam a22001937a 4500 | ||
---|---|---|---|
008 | 180322b xxu||||| |||| 00| 0 eng d | ||
020 | _a9789332518377 | ||
082 |
_a659.1 _bCLO |
||
100 | _aClow, Kenneth E | ||
245 | _aIntegrated advertising, promotion & marketing communications | ||
250 | _a6th. | ||
260 |
_aNoida: _bPearson India Education, _cc2014. |
||
300 | _a455p. | ||
600 | _aManagement | ||
650 | _aAdvertising | ||
650 | _aCommunication in marketing | ||
700 | _a. Baack, Donald E. | ||
942 |
_cBB _2ddc |
||
999 |
_c65040 _d65040 |