000 00531nam a22001937a 4500
008 180322b xxu||||| |||| 00| 0 eng d
020 _a9789332518377
082 _a659.1
_bCLO
100 _aClow, Kenneth E
245 _aIntegrated advertising, promotion & marketing communications
250 _a6th.
260 _aNoida:
_bPearson India Education,
_cc2014.
300 _a455p.
600 _aManagement
650 _aAdvertising
650 _aCommunication in marketing
700 _a. Baack, Donald E.
942 _cBB
_2ddc
999 _c65040
_d65040